Entrepreneurship is one of the most exciting words to listen to yet a difficult track to walk on. Who wouldn’t like to make a product like Facebook, Snapchat, Instagram or Twitter? The product of an Entrepreneur is the focal point of his venture. It is the dream of every entrepreneur to make a product that is user-friendly, encourages consumer engagement and makes the user habitual to it.. But the questions that an entrepreneur faces to keep the soul of his venture ignited are – How is it done? Is there a checklist for cultivating all the above mentioned traits in one product? If you do start to ponder upon these lines, “Hooked” by Nir Eyal & Ryan Hoover is there to come to your rescue.
Nir Eyal is a writer, consultant and a guest lecturer at various universities. He shares his wisdom on the intersection of psychology, technology & business. He is also the founder of two companies and an active investor in habit-forming technologies. Ryan Hoover is the founder of “product hunt” – a company started in November 2013 and is also a writer.
Hooked by Nir Eyal & Ryan Hoover is a book which you would never want your competitor to read! The book has profound emphasis on understanding user psychology. It would not only help you understand your users in a better way but also help you in getting consumer engagement, developing a habit for your consumers to use your product and retaining them. The book has also defined a model which could give you a proper track path to help you assess the habit formation of your product amongst the users:
TRIGGER → ACTION → VARIABLE REWARD → INVESTMENT
This is a book which after its release was being talked about all over the Silicon Valley. It seems as if “Hooked” could be a guide which can provide a step by step process if understood and implemented well.
Rest I can assure you that this is one book that an entrepreneur/designer would start reading out of purpose but end up completing the book out of curiosity. I would also advice you to have a writing pad with you whilst you are reading this book so as to jot down all the useful points that might later help you in making the checklist.
This book would surely be an eye opener for all the entrepreneurs out there. So what are you waiting for? Go grab a copy and read it before your competitor does.
-By Sanchit Kukreja